“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
Once you are out of one of the best MBA colleges in Hyderabad and enter into the corporate world, you will realise that the single most important thing to succeed in work is build your personal brand. Be it business brand or product brand or personal brand, the basic steps to developing a brand are more or less the same. Brands are something that cannot be built overnight. It is a long term process and high level commitment and effort are required for this.
In order to build a reputation or your personal brand, you need to prove yourself worthy time and again. Proving your caliber and presenting yourself competitive and responsible would make easy for people to put their trust in you. This would eventually help you gain their loyalty. After all, as we quoted Jeff Bezos in the beginning, it is all about what people are talking about you behind your back that matters in your brand.
With this in mind, here is an expert guide from one of the renowned MBA College in Hyderabad. Check out these 5 steps that would help build your brand:
Step 1 – Be Clear And Specific
In the process of building your brand, the foremost step is to decide what your brand means to you. In other words, how you want people to perceive you. For example you could be a good team person who is always ready to help others at the same time never compromise on the deadlines being given to you.
You should always keep in mind that your brand promise should not be something very general. For example quality or intelligence. It should be something specific and attainable and should be in tandem with the overall organizational values. So quality or intelligence is something of a broad statement that any individual or company can make. What would make your brand stand apart is that how your brand specifically breathe and live quality.
Step 2 – Be Authoritative
Once you have established that what your brand stands for and what it promises, the next step is to market it aggressively. Be authoritative and flaunt it. Make others believe that you are an expert in your field. Communicate your message with conviction and powerful words. Prove it with actions and create strong examples for others to follow.
Step 3 – Be Consistent
As I said, building your brand is a long term process so what you need is to be consistent and keep proving yourself on the brand promise you have established for yourself. Get your brand message out in the open and do not waiver on it. Many a times, people give up on their brand message just when people start to recognise it. So be consistent and committed to your brand message as consistency is the critical element in building your brand.
Step 4 – Be Honest
In the current scenarios where transparency and honesty are the most sought after traits in the workplace, these can be your most crucial tools while building your brand. There is no harm in saying “No”, so never agree to something which you would not be able to deliver and whatever you have raised your hand to, just complete it with full dedication within time. Integrity can go a long way in your brand and reputation.
Step 5 – Be Relentless
In order to understand this point, you need to remember that you are not the only one who is trying to build his brand. People are hearing a lot of brand promises and forgetting after 5 minutes. So not only you need to keep proving yourself again and again, you also have to keep reminding people of you brand message. Get it out as much as you can. With your consistent action and right brand marketing you will be successful in creating your brand image.